There is a LOT of money in selling secrets:
- The secret to losing weight
- The secret to getting rich
- The secret to a better love life
- The secret to success
If you google any of these phrases, you will not only get millions of search results, you’ll also get a TON of ads from content providers (books, podcasts, bloggers) all willing to sell you the secret you are looking for.
Whatever it is you are trying to do, someone is selling a solution and one very important way to get you to buy their solution is to convince you that the reason you have failed in the past is not your fault. Its because there is some secret information that you didn’t have access to. And they are going to sell you that answer.
The secret is… there is no secret.